About ViVA

Sally Anne Tye
Head of Development

Sally has a distinguished career holding senior strategic roles at Nottingham's Royal Centre, Sunderland Empire, Leicester Haymarket, Nottingham Playhouse and The Abbey Theatre, Dublin.

After graduating from Bretton Hall with a BA (hons) Music, Sally gained a Postgraduate Diploma in Arts Administration at University College Cardiff, followed by the Chartered Institute of Marketing Diploma and held key communication roles at Cardiff's Sherman Theatre, Bristol's Watershed Media Centre and Sheffield Theatres.

Sally has a strong track record in developing and delivering holistic strategies designed to maximise on income combining fundraising, sales and marketing and communications. She is an Associate at Cultivate, the East Midlands' audience and organisation development agency and a member of the Advisory Board for Derby LIVE.

Contact Sally

01332 207566